Supplier Marketing Toolkit

A dedicated sales toolkit suppliers can actually use to promote finance properly

This is the next step beyond a supplier portal. Instead of only giving partners a quote tool, we give them customer-facing assets they can send out, post online, add to quotes, use in email signatures, and plug into their own website to help sell more equipment.

  • Co-branded finance landing pages suppliers can send directly to customers.
  • Ready-made PNGs, PDFs and banners so partners can promote finance without designing anything themselves.
  • Customer-ready wording that turns “we offer finance” into a cleaner buying journey.
Toolkit Areas

The five core parts of a supplier sales kit

Built to help partners promote the finance route across quotes, proposals, email, social and their own website without needing to build the materials themselves.

HTML Pages

Co-branded finance landing pages

Dedicated supplier pages that show the equipment, explain the finance route and move customers into callback or application.

PNG Assets

Email signatures and banners

Ready-made graphics suppliers can add to email signatures, quotes, websites and quote footers to make finance visible in daily sales activity.

PDF Assets

Customer-ready explainer documents

One-page PDFs that explain how finance works, what customers can fund, what happens next and when the supplier gets paid.

Sales Copy

Email and quote wording

Suggested wording suppliers can drop into quotes, proposals and follow-up emails so the finance message stays commercially strong.

Campaign Assets

Social and paid-ad creative

Square and landscape graphics designed to help suppliers run finance-led campaigns around equipment, upgrades and monthly affordability.

Portal Integration

Connected back to your workflow

The toolkit should link back into your supplier portal, callback flow and application route so marketing and process work together.

Example Assets

What a supplier could actually send to a customer

This is where the offer becomes tangible. Not a promise of “marketing support”, but real downloadable assets suppliers can put into use straight away.

Landing Page

Supplier-specific finance page

A co-branded page that shows the supplier’s equipment categories, example monthly costs, trust points and a direct path into enquiry or application.

AJS Example
Embroidery Machine Finance Through AJS
A proper customer-facing microsite that makes finance part of the sales journey.
Email Signature PNG

Finance-available signature banner

A clean strip suppliers can place under every outbound email saying finance is available for equipment purchases, upgrades and growth packages.

Email Asset
Spread the cost of your next equipment purchase
Fast decisions. Flexible terms. Ask us about funding your machinery or growth plans.
PNG Supplier-branded Email-ready
PDF Handout

Customer finance explainer

A short PDF suppliers can attach to quotes or proposals to explain finance clearly without forcing the customer to ask basic questions on the phone.

PDF Example
How finance works for your equipment purchase
What can be funded, decision timing, supplier payment process and common FAQs.
PDF Quote attachment Customer-facing
Quote Footer Graphic

Finance available block

A small branded graphic designed to sit at the bottom of a supplier quote or proposal so finance is visible at the point of pricing.

Quote Asset
Monthly payment options available
Ask us about spreading the cost of your equipment package.
PNG Quote-ready High intent
Suggested Copy

Plug-and-play wording suppliers can actually use

One of the biggest blockers for partners is not knowing how to talk about finance cleanly. This solves that with ready-made sales copy for real situations.

Email Follow-Up

After sending a quote

“If helpful, we can also arrange monthly payment options for this equipment package so you do not need to commit the full capital cost upfront. If you want to explore that route, we can send over a quick finance link today.”

Proposal Wording

Inside a quotation or proposal

“Finance is available for this equipment package through Finding Capital, helping customers spread the cost while preserving working capital for day-to-day trading and growth.”

Website Snippet

Supplier website wording

“Business finance available for new and used equipment, with flexible terms and fast decisions through our finance partner, Finding Capital.”

Social Caption

Monthly payment-led post

“Looking at new equipment but want to keep your cashflow intact? We can help customers explore monthly payment options through our finance partner, Finding Capital.”

How It Works

A practical rollout for supplier partners

The toolkit can be delivered in a way that gives suppliers something useful quickly, then expands into a stronger co-branded sales system over time.

1

Define the supplier offer

Choose the equipment types, ideal customer profile and the key messages the supplier wants to push hardest.

2

Create the co-branded assets

Produce the landing page, graphics, PDF handout and copy blocks so the partner has a ready-made asset library.

3

Deploy it into sales activity

Use the assets in quotes, email signatures, outbound emails, website pages and supplier social posts.

4

Route leads back into finance

Every asset should lead the customer into callback, pre-qual or full application so the marketing effort actually generates opportunities.

Next Step

Turn the supplier proposition into a real sales-enablement offer

This page can become the umbrella toolkit page, while each supplier then gets their own live landing page, downloadable graphics, PDFs and email-ready assets beneath it.