Get the perfect shot.
Finance the kit to get there.
Professional camera systems, lenses, studio lighting and editing workstations — funded through 100+ lenders and structured around how you shoot.

Every shoot starts with the right kit
Whether you shoot editorial campaigns, wedding days, broadcast video or aerial surveys — Finding Capital works with the full range of photography and videography professionals. If the kit earns for the business, we can finance it.

Commercial Photographers
Editorial, advertising and corporate photographers funding cameras, lenses and location lighting.
Videographers & Film Makers
Cinema cameras, rigs, gimbals and audio for video production businesses at every scale.
Photography Studios
Studio build-outs, cycloramas, lighting infrastructure and backdrops for fixed-location studio businesses.
Drone Operators
Commercial drone systems and camera payloads for aerial photography, survey and inspection work.
Post-Production
High-performance workstations, colour grading monitors, NAS storage and editing suites.
Wedding & Event
Camera bodies, backup systems, flash kits and transport for event and wedding professionals.
What will it cost to get the shot?
Get an indicative monthly payment and check your eligibility in three simple steps. No credit search at this stage.
How much funding do you need?
Tell us what you need, we'll help.
About you
Search your business, then add the contact details you want us to use.
Selected company
About your business
A few commercial details help us judge the most suitable route before we come back to you.
The kit behind the shot
If it's on a supplier invoice and it earns for the business, we can fund it. Here's what commercial photographers and video production businesses typically finance through Finding Capital:

Camera Bodies
Full-frame, medium format and cinema cameras from Canon, Sony, Nikon, RED and ARRI.
Lenses & Optics
Prime and zoom lenses, anamorphic glass and complete lens sets for commercial and film work.
Studio Lighting
Flash heads, continuous LED panels, modifiers, softboxes and full studio lighting infrastructure.
Drones & Aerial
Commercial drone systems including DJI Inspire, Matrice and Zenmuse camera payloads.
Workstations & Monitors
Editing workstations, colour-accurate monitors, calibration equipment and NAS storage.
Gimbals & Stabilisers
3-axis gimbals, steadicam rigs, shoulder mounts and specialist camera support for video production.
Studio Fit-Out
Cyclorama walls, infinity coves, roller backdrops, grip rails and studio construction.
Audio & Accessories
Microphones, wireless systems, hard cases, transport and specialist accessories.
Finding Capital works with photographers sourcing equipment from WEX Photo Video, Calumet, CVP, Procam, Talmas, Kenro and wider UK suppliers. If your supplier isn't on a standard lender list — speak to an advisor before assuming it won't work.
From enquiry to your first shoot
Tell us what you need when speaking with our specialists.
We search 100+ lenders and hand-pick the right fit for your business.
Majority of cases have an answer within 4 hours.
Delivery is organised, kit is delivered and we handle the lot.
The business behind the lens
Photography equipment finance lets commercial photographers, studios and videographers spread the cost of cameras, lenses, lighting and supporting kit over time — rather than paying the full invoice upfront. The equipment earns for the business from day one while the cost moves across the months it generates revenue.
For most working photographers the barrier to upgrading isn't the decision — it's having £15,000 to £40,000 in cash available at the right moment. Finance removes that timing problem entirely. A sole trader shooting weddings, a studio buying a second lighting rig or a video production company stepping up to cinema cameras — the route is the same.
Photography equipment holds its value well and is understood by specialist lenders. A clear supplier quote and basic business documentation is usually enough. Hire purchase means you own the kit at the end. Finance lease keeps monthly payments lower with flexibility to upgrade. We compare both before recommending a route.

Independent brokers. Working for you, not the lender.
Finding Capital is an independent finance broker. That means we are not tied to any single lender, not incentivised to push one product over another and not working toward anyone's targets but yours.
When you enquire, we search the full market — 100+ lenders — and match your case to the one most likely to approve it at the best available terms. One enquiry. Whole-of-market access. A real answer from a real specialist.
"We are transparent about how we earn. We tell you our commission before you commit to anything. That is how we think a broker should work."
— Finding CapitalIndependent brokers. Working for you.
Finding Capital is an independent finance broker — not tied to any lender, not pushing any single product. We search 100+ lenders and find the right fit for your business. One enquiry, whole-of-market access.
We are transparent about commission. We tell you upfront. That is how we think a broker should work.
Choose your format
Pay fixed monthly instalments and own the kit outright at the end of the term. The most common route for photographers buying equipment they plan to use and keep long term.
Best for: Long-term ownershipLower monthly payments with flexibility at the end of the term. Better suited to technology that refreshes quickly — useful if you plan to upgrade your camera system in a few years.
Best for: Lower monthly costRelease capital tied up in cameras, lenses or studio equipment your business already owns — without removing anything from day-to-day use.
Best for: Unlocking working capitalRecent shots we've funded
Commercial photographer — Sony Alpha system
A London-based commercial photographer shooting advertising and editorial work upgraded from APS-C to a full Sony Alpha system — two A7R V bodies, four G Master lenses, filters and cases on a single supplier quote.
Finance amount: £18,500 | Term: 48 months | From £462/month
Outcome: Shooting the new system within a week. Working capital intact for studio hire and assistant fees.
Video production company — cinema camera rig
A Manchester production company needed a RED Komodo cinema camera, Ronin RS3 Pro gimbal, follow focus, matte box and monitor to pitch for broadcast-level commercial work.
Finance amount: £34,000 | Term: 60 months | From £672/month
Outcome: Two broadcast contracts secured within three months. The rig paid for itself in year one.
Illustrative only, based on representative APR and subject to lender assessment.
Are you in frame?
Photography equipment finance is available to sole traders, partnerships and limited companies across the UK. Here is what lenders typically assess:
UK Registered Business
Sole traders, partnerships and limited companies can all be considered. Many working photographers operate as sole traders and access finance on exactly that basis.
Trading History
Most lenders prefer 6 to 12 months of trading. Some specialist lenders will consider newer businesses where there is a clear client base or existing bookings.
Supplier Invoice
The strongest applications have a clear, itemised quote from a recognised photography or AV equipment supplier. One invoice covering the full system is cleaner than multiple separate quotes.
Bank Conduct
Three to six months of bank statements showing regular credits and stable outgoings. Lenders understand project-based and seasonal income patterns.
Check in two minutes — no credit search at this stage.
Common questions about photography equipment finance
Yes — sole traders represent a large proportion of photography equipment finance applications and most lenders on our panel work comfortably with them. The assessment covers trading history, bank conduct, the equipment and affordability of the monthly payments. Operating as a sole trader rather than a limited company is not automatically a barrier, though some lenders may also consider your personal credit profile alongside business conduct.
Yes — in most cases the whole system can be funded in one agreement provided everything is on a single supplier invoice. A body, lenses, batteries, cases and filters packaged as one itemised quote is actually easier to place than a single item because it reads as a complete commercial working unit. The key is having all items from the same supplier on the same quote rather than sourcing separately.
There is no fixed minimum but most lenders work comfortably with photography equipment from around £2,000 upwards. Below that level, arrangement costs relative to equipment value can make finance less efficient than other routes. For individual high-value items — a specialist lens, a single lighting unit — finance can make sense from £1,500 depending on the term. We can advise on the most efficient route for smaller purchases.
Yes, though the process differs slightly. Lenders want to know the age, condition and source of the equipment — kit bought through a recognised dealer like WEX, Calumet or CVP is significantly easier to place than a private sale. Equipment over five years old can be harder to finance because residual value is less predictable. A dealer invoice with a warranty is the strongest starting point for used equipment.
Cases with a clear supplier quote and clean bank conduct can receive a credit decision the same day, with payout to the supplier within 24 to 48 hours of the signed agreement. More complex cases — larger packages, newer businesses, specialist equipment — take a little longer. Having your quote, three months of bank statements and basic business details ready before you enquire is the single biggest factor in how fast things move.
Hire purchase means you own the system outright once the final payment is made — better for kit you plan to keep long term. Finance lease gives lower monthly payments and more flexibility at the end — better if you expect to upgrade to a new system in a few years. For fast-moving camera technology, some photographers specifically choose finance lease to avoid being locked into ownership of equipment that may be superseded by the next generation.
Yes — where a studio build and equipment purchase sit on connected supplier quotes it is often possible to structure them under one agreement. Cyclorama walls, lighting tracks, backdrops and grip rails are all financeable assets when they form part of a permanent commercial studio. The key distinction is between fixed assets — which work well in asset finance — and soft costs like consumables or rent, which need a different funding route.
Yes — asset refinance allows you to release capital tied up in equipment your business owns outright, without removing it from use. A studio with £30,000 of cameras and lighting paid for in cash could refinance that kit, put the capital back into the business and continue using everything exactly as before. It is a useful route for photographers who have invested heavily and want to free up working capital for a new campaign, hire costs or a studio expansion.