How to finance gym equipment for a new studio launch
See how new studio operators can structure equipment finance around launch timing, fit-out costs and early member growth.
Read this guide →Fund cardio, strength and studio equipment without putting launch or growth capital under pressure.
A full commercial gym floor can cost £30,000 to £150,000 or more. Finance spreads that cost so working capital stays intact for rent, staffing and marketing during launch.
Spread the cost over the period the equipment earns for you. Fixed monthly payments make forecasting easier when you're building a membership base from scratch.
Finance removes the wait. Whether you're launching a new studio or refitting an existing one, you don't have to delay the opening date until reserves build up.
Gym members notice when equipment ages. Finance makes it easier to replace cardio machines, refresh the free weights area or add new functional training zones without a large capital outlay.
Share your equipment list, supplier quote and a bit about the business. That's enough for us to identify the right lenders and structure before we come back to you.
We search our panel of 100+ lenders and select the ones most likely to approve your case at the best available terms. One enquiry, whole-of-market access.
Once approved and signed, we pay your supplier directly. Your equipment arrives, you open the floor and repay in fixed monthly instalments over your chosen term.
Launch packages covering flooring, mirrors, racks, lockers and equipment where the setup is tied to opening on time.
Free weights, racks, resistance machines, plate-loaded systems and functional training zones for growing member demand.
Treadmills, bikes, rowers, ski ergs and cross trainers for new gyms, health clubs and refresh programmes.
Reformer beds, towers, mats and studio equipment for boutique pilates launches, second rooms and class expansion.
A first-time operator needed a full reformer bed setup and studio flooring for a new city centre studio. Funded on hire purchase over 48 months, preserving cash for rent deposit, fit-out and pre-launch marketing.
An operator with two locations needed to replace ageing treadmills and bikes and add a functional training rig across both sites. Structured on finance lease to keep monthly costs predictable and the balance sheet clean.
Illustrative only, based on representative APR and subject to lender assessment.
Ready to see what your equipment could cost per month?
| Using Finding Capital | Going direct to one lender | |
|---|---|---|
| Lender access | 100+ lenders searched | One lender only |
| Application | Single enquiry | Multiple separate applications |
| Sector knowledge | Specialist fitness industry experience | Generalist underwriting |
| Speed | Matched to fastest suitable lender | Queue with no guarantee |
| If declined | We try alternative lenders | Application ends |
| Cost to you | No upfront fee | No upfront fee |
Going direct to your bank or a single lender means one chance at one set of criteria. A broker searches the whole market in one go, matches your case to the lenders most likely to approve it and handles the paperwork. In the fitness sector - where lender appetite for new studio launches, specialist equipment and niche operators varies significantly - that difference matters.
This works well if you're launching a new studio, expanding an existing facility, replacing ageing equipment or adding a new training zone. Whether you're an established health club or opening your first boutique gym, we can usually find a route that fits - the case just looks slightly different depending on your trading history.
New fitness businesses are not automatically excluded. A clear launch plan, a realistic membership projection, a strong supplier quote and relevant industry experience all carry weight with lenders even if you haven't filed your first set of accounts yet. Many of our best-fit cases are first-time operators with a clear commercial plan.
Come back to us when you have a supplier quote - even an indicative one. That single document makes the conversation significantly more productive and gives us something concrete to take to lenders from day one.
Yes - new fitness businesses are not automatically excluded. Lenders will look at your launch plan, sector experience, location, deposit position and the overall strength of the case. A detailed supplier quote and a realistic membership plan go a long way. The route may differ slightly from an established operator but a first studio launch is a very common type of enquiry for us.
Often yes. Where the flooring, matting, mirrors and ancillary fit-out items sit on the same supplier quote as the main equipment, they can usually be packaged into one facility. It is cleaner than separating them and means one monthly payment covers the full studio setup.
That depends on your priorities. Hire purchase means you own the equipment at the end of the term - better if you want to keep it long term. Finance lease tends to offer lower monthly payments and more flexibility at the end - better if you plan to upgrade or refresh the floor in a few years. For boutique studios where equipment choice is part of the brand, ownership often matters more. We can walk you through both when you enquire.
Straightforward cases with a clean supplier quote and clear business profile can move quickly - sometimes within 24 to 48 hours from enquiry to approval. New studio launches or larger packages may take a little longer as lenders look more carefully at the full commercial plan. Having your paperwork ready at the start is the single biggest factor in how fast the process moves.
We can look at multi-site packages and phased equipment rollouts. If the plan involves equipping two or three locations over a period of time, it is worth talking to us early so we can structure the facility in a way that supports the rollout rather than treating each site as a separate standalone application.